ABC has a new logo (and it feels like déjà vu)

(Image credit: ABC)

American TV heavyweight, ABC (American Broadcasting Company) has redrawn its 60-year old logo (above) in yet another example of a big corporation embracing the flat design movement. However, we must warn you that if you're here for drama, look away now. The design tweaks are minimal to say the least – with the 3D gloss removed and the font tweaked ever-so-slightly. Not that ABC sees it that way. In fact, the company has launched a lengthy internal explanation for the design changes – one that many think was slightly over the top.

We're not saying there's anything wrong with keeping a similar design, we hasten to add. After all, if it ain't broke, don't fix it. And that adage is certainly one ABC has adhered to since it first adopted its circular form in 1962 (see the logo evolution below). In fact, the latest incarnation looks incredibly similar to that version designed in 1962, with a flat black circle surrounding rounded white font. It isn't the first time a brand has looked to its past for logo design inspiration, with Peugeot also recently adopting its 1960's look (catch up on that here). 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.