New Currys rebrand is bold and fun (but is it enough?)

UK technology retailer Currys PC World has been going through a bit of an identity crisis of late. Consisting of four brands, the portfolio was looking a little confusing. But a new rebrand has come along to simplify things – while injecting some much-needed fun into the new "masterbrand".

So, Currys PC World (which also includes Carphone Warehouse and Team Knowhow) is now simply Currys – and it has a fresh new logo and brand identity. While hardly one of the best logos of all time, it's certainly a step in the right direction for a brand that was starting to look a little dull.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.