How to generate ideas

how to come up with ideas
(Image credit: Wieden+Kennedy)

Everyone wants to know how to generate ideas. That's because strong ideas are the bedrock of the creative industries. They keep the work fresh, but also help engage audiences who are overwhelmed and fatigued by the relentless noise coming from brands. Strip away the craft, and if there isn’t a compelling thought beneath there’s a risk that even the most beautiful piece of design risks becoming little more than decoration. 

If you're not sure what constitutes a good idea (it's usually a lot easier to tell with other people's work than your own), then check out our examples of experimental design.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.