5 ways to pick the perfect app font

Text makes up 95 per cent of all digital communication. So no matter how carefully refined the user interface, icon design or choice of imagery within an app, your choice of font is absolutely crucial.

Typography has a direct impact on an app's user experience. If content is difficult to read, menu options are unclear, or the purpose of buttons and other calls to action are undecipherable, usability suffers enormously. And all these decisions must be made with a small screen in mind.

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.