8 stock image clichés and how to avoid them

Stock imagery sometimes gets a bad rap. Sure, if you don't make the effort – or find the budget – to source something fresh, relevant and high-quality, you may end up descending into cringeworthy cliché. 

Cheesy stock has its place. It can even be a guilty pleasure. But stock has so much more to offer, and if you really want your brand to stand out you need to be smarter with what you choose.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.