6 ways to find the best images for a stand-out social campaign

Creating a truly compelling social media campaign often depends on finding the perfect image for the job. It's all about attracting attention in a busy, cluttered, multi-channel environment, and telling a story quickly.

According to research commissioned by iStock by Getty Images, demand for stock imagery has increased across the board, but there has been a notable shift towards digital uses. Social media leads the way with a staggering 74 per cent increase in the past year. 

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.