5 huge trends in app icon design

App icons play a crucial role in helping a new app stand out: not just in the App Store, but on someone's screen amongst a sea of other similar app icons. Once installed, it still needs to be found easily, and stay front-of-mind for the user.

Just as with logo design, app icon design involves conveying meaning in the most simple, eye-catching way possible. But while logos have a multiple of brand touch-points to come alive and build awareness and recognition, app icons need to stand out in a grid of equal-sized icons, while making it immediately obvious what they do.

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.