The best World Cup logos ever

Five of the best world cup logos on a white background

The best World Cup logos are often remembered long after the specific competition they were designed for. The FIFA World Cup and FIFI Women's World Cup are among the biggest global sporting events, and their branding needs to represent the passion of millions of football fans, and of the host nation.

Getting that right is no mean feat for the branding agency that wins the account, but there are several World Cup logo designs that have gone down as classics, from the first World Cup in Uruguay back in 1930 right up to the 2023 Women's World Cup in Australia and New Zealand. Below, we recall ten of our favourites (and yes, we're controversially including the 2026 World Cup logo!)

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.

With contributions from