The Super Bowl LVIII logo is its most original design in years

New logo reveals have become so over the top that it's almost inevitable that people will be disappointed. Just a couple of days after the Kansas City Chiefs won this year's Super Bowl in Arizona, the NFL has revealed the logo for next year's Super Bowl XVIII, with three men in suits struggling to unveil a ball of Brobdingnagian proportions that's been hidden under a sheet.

The reaction to the design for the game to be held in Las Vegas next February has been a collective sigh. Despite the fact that the Super Bowl XVIII logo is the NFL's most original effort in years – we'll unpack why below – fans still aren't impressed by the template format (NFL, if you're reading, see our guide to how to design a logo).

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