The Super Bowl LVIII logo is its most original design in years

New logo reveals have become so over the top that it's almost inevitable that people will be disappointed. Just a couple of days after the Kansas City Chiefs won this year's Super Bowl in Arizona, the NFL has revealed the logo for next year's Super Bowl XVIII, with three men in suits struggling to unveil a ball of Brobdingnagian proportions that's been hidden under a sheet.

The reaction to the design for the game to be held in Las Vegas next February has been a collective sigh. Despite the fact that the Super Bowl XVIII logo is the NFL's most original effort in years – we'll unpack why below – fans still aren't impressed by the template format (NFL, if you're reading, see our guide to how to design a logo).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.