Is the Fifa World Cup 26 logo really that bad?

Almost as anticipated as the announcement of the host city for any Fifa World Cup is the reveal of a new logo. This week, the design for the 2026 Fifa World Cup in United States, Mexico and Canada was revealed – and fans are already declaring it an own goal.

Unveiled to much fanfare at the Griffith Observatory in Los Angeles, the new design is somewhat, er, simple. It features a stylised, vertically aligned '26' with a photo of the World Cup itself slapped over it, along with the word 'Fifa'. And that's it. As logos go, it's hardly a complicated one – but then some of the best logos of all time are incredible simple, right?

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.