Brand Impact Awards 2024: the 20 top-performing agencies since the BIAs began

black and white mallet with Brand Impact Awards roundel on a pink background
(Image credit: Future/Taxi Studio)

To mark the 10th anniversary of the Brand Impact Awards in 2023, we compiled a list of the best-performing agencies of the decade.

As we start a new decade of the BIAs with a major rebrand and all-new bespoke trophy, created in partnership with Taxi Studio, we have updated our list following the latest results from the 2024 awards.

We award five points for a Best of Show, three points for a Gold Award (formerly Winner), and one point for a Silver Award (formerly Highly Commended). Bronze Awards are not counted as these did not exist pre-2020. If two agencies are tied on points, the one with the most higher-tier awards takes precedence.

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Nick Carson
Brand writer and consultant

Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.

With contributions from
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