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The best branding work of the year unveiled

Rose's work for Art on the Underground won Best of Show: Branded Campaigns

Rose's work for Art on the Underground won Best of Show: Branded Campaigns

Organised by Computer Arts magazine, the inaugural Brand Impact Awards (opens in new tab) were announced last night at a glittering ceremony at the London Film Museum.

The calibre of entries was extremely high, with a raft of leading branding agencies – including johnson banks, hat-trick design, R/GA, Rose and BrandOpus – submitting world-class work across a huge range of disciplines.

There were 21 different market sectors in which agencies could enter projects for consideration. These ranged from traditional heartlands for great branding, such as Culture, Not-for-Profit and Sports, to areas where the standard is often lower – such as Public Sector and Professional Services – but where every so often an incredible piece of work stands head and shoulders above the rest.

You can find out all the details of the winning work, with revealing glimpses into how it was planned and designed, in a free supplement contained in the latest issue of Computer Arts, on sale now.

Buy this special issue today! (opens in new tab)

For now, though, here's the list of winning entries:

Best of Show: Branding Programmes

  • Winner: Smets Department Store
  • Client: Smets (opens in new tab)
  • Agency: Coast (opens in new tab)

Best of Show: Branded Campaigns

Collaboration Award

Social Impact Award

Culture - Campaigns

  • Winner: Mind-bogglingly big bugs
  • Client: Chester Zoo (opens in new tab)
  • Agency: True North (opens in new tab)

Culture - Programmes

  • Commended: Bletchley Park
  • Client: Bletchley Park (opens in new tab)
  • Agency: Rose (opens in new tab)

Education - Campaigns

Posters for the National Apprenticeship Service by Purpose

Posters for the National Apprenticeship Service by Purpose
  • Commended: S4C
  • Client: Elan Productions
  • Agency: Mr B & Friends (opens in new tab)

Education - Programmes

Entertainment

  • Commended: Sony Playstation
  • Client: Sony Computer Entertainment Europe
  • Agency: Dunning Penney Jones (opens in new tab)

Fashion - Campaigns

Work for Beats by Dr Dre. by R/GA London

Work for Beats by Dr Dre. by R/GA London

FMCG - Programmes

Finance - Programmes

Not-for-Profit - Programmes

Branding for The Donkey Sanctuary by The Allotment

Branding for The Donkey Sanctuary by The Allotment

Not-for-Profit - Campaigns

  • Winner: Action on Hearing Loss
  • Client: Action on Hearing Loss
  • Agency: Hat-Trick Design

Professional services - Programmes

  • Commended: The McGuire Programme
  • Client: The McGuire Programme
  • Studio: Purpose

Property - Programmes

Public Sector - Campaigns

Hat-Trick's 'Art in Miniature' campaign for Royal Mail

Hat-Trick's 'Art in Miniature' campaign for Royal Mail
  • Commended: Art in Miniature
  • Client: Royal Mail/London Design Festival
  • Agency: Hat-Trick Design (opens in new tab)

Publishing

Retail

  • Winner: Smets Department Store
  • Client: Smets (opens in new tab)
  • Agency: Coast (opens in new tab)

Sports - Programmes

The Library, by Pearlfisher London

The Library, by Pearlfisher London

Technology - Programmes

Beer, Wine & Spirits

  • Winner: Badger Ales - Welcome to the Countryside
  • Client: Hall & Woodhouse (opens in new tab)
  • Agency: BrandOpus (opens in new tab)

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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