Organised by Computer Arts magazine, the inaugural Brand Impact Awards (opens in new tab) were announced last night at a glittering ceremony at the London Film Museum.
The calibre of entries was extremely high, with a raft of leading branding agencies – including johnson banks, hat-trick design, R/GA, Rose and BrandOpus – submitting world-class work across a huge range of disciplines.
There were 21 different market sectors in which agencies could enter projects for consideration. These ranged from traditional heartlands for great branding, such as Culture, Not-for-Profit and Sports, to areas where the standard is often lower – such as Public Sector and Professional Services – but where every so often an incredible piece of work stands head and shoulders above the rest.
You can find out all the details of the winning work, with revealing glimpses into how it was planned and designed, in a free supplement contained in the latest issue of Computer Arts, on sale now.
Buy this special issue today! (opens in new tab)
For now, though, here's the list of winning entries:
Best of Show: Branding Programmes
Best of Show: Branded Campaigns
- Winner: Mark Wallinger: Labyrinth
- Client: Art on the Underground (opens in new tab)
- Agency: Rose (opens in new tab)
Collaboration Award
- Winner: The Feed by Getty Images
- Client: Getty Images (opens in new tab)
- Agency: R/GA London (opens in new tab)
Social Impact Award
- Winner: Action on Hearing Loss
- Client: Action on Hearing Loss (opens in new tab)
- Agency: Hat-Trick Design (opens in new tab)
Culture - Campaigns
- Winner: Mind-bogglingly big bugs
- Client: Chester Zoo (opens in new tab)
- Agency: True North (opens in new tab)
- Commended: Manchester Literature Festival 2013
- Client Manchester Literature Festival (opens in new tab)
- Agency Mark Studio (opens in new tab)
- Commended: Grow Wild
- Client: Royal Botanic Gardens, Kew (opens in new tab)
- Agency SomeOne (opens in new tab)
Culture - Programmes
- Winner: Brighton Dome and Brighton Festival
- Client: Brighton Dome (opens in new tab)
- Agency: johnson banks (opens in new tab)
- Commended: Bletchley Park
- Client: Bletchley Park (opens in new tab)
- Agency: Rose (opens in new tab)
- Commended: Imperial War Museum
- Client: Imperial War Museum (opens in new tab)
- Agency: Hat-Trick Design (opens in new tab)
Education - Campaigns
- Winner: Apprenticeships
- Client: National Apprenticeship Service (opens in new tab)
- Agency: Purpose (opens in new tab)
- Winner: Arts University Bournemouth
- Client: Arts University Bournemouth (opens in new tab)
- Agency: Bond & Coyne (opens in new tab)
- Commended: University College London
- Client: University College London (opens in new tab)
- Agency: Jack Renwick (opens in new tab)
- Commended: S4C
- Client: Elan Productions
- Agency: Mr B & Friends (opens in new tab)
Education - Programmes
- Commended: Bede's
- Client: Bede's (opens in new tab)
- Agency: Hat-Trick Design (opens in new tab)
Entertainment
- Winner: Madefire
- Client: Madefire (opens in new tab)
- Agency: Moving Brands (opens in new tab)
- Commended: Sony Playstation
- Client: Sony Computer Entertainment Europe
- Agency: Dunning Penney Jones (opens in new tab)
Fashion - Campaigns
- Winner: Beats by Dr Dre. #showyourcolour
- Client: Beats by Dr. Dre (opens in new tab)
- Agency: R/GA London (opens in new tab)
FMCG - Programmes
- Winner: Willie's Cacao
- Client: Willie's Cacao (opens in new tab)
- Agency: Brand Opus (opens in new tab)
- Commended: DRIPP
- Client: DRIPP (opens in new tab)
- Agency: Turner Duckworth (opens in new tab)
Finance - Programmes
- Winner: Acumen
- Client: Acumen (opens in new tab)
- Agency: johnson banks (opens in new tab)
Not-for-Profit - Programmes
- Winner: Cystic Fibrosis Trust
- Client: Cystic Fibrosis Trust (opens in new tab)
- Agency: johnson banks (opens in new tab)
- Commended: The Donkey Sanctuary
- Client: The Donkey Sanctuary (opens in new tab)
- Agency: The Allotment (opens in new tab)
Not-for-Profit - Campaigns
- Winner: Action on Hearing Loss
- Client: Action on Hearing Loss
- Agency: Hat-Trick Design
- Commended: Royal Liverpool University Hospital
- Client: Royal Liverpool and Broadgreen University Hospital Trust (opens in new tab)
- Agency: Uniform (opens in new tab)
Professional services - Programmes
- Commended: Schillings
- Client: Schillings (opens in new tab)
- Agency: Goosebumps (opens in new tab)
- Commended: The McGuire Programme
- Client: The McGuire Programme
- Studio: Purpose
Property - Programmes
- Winner: The Orchard
- Client: Mount Anvil (opens in new tab)
- Agency: Jack Renwick Studio (opens in new tab)
- Commended: Hudsons Property
- Client: Hudsons Property (opens in new tab)
- Agency: Gilmar Wendt & Co (opens in new tab)
Public Sector - Campaigns
- Winner: Mark Wallinger: Labryinth
- Client: Art on the Underground (opens in new tab)
- Agency: Rose (opens in new tab)
- Commended: Art in Miniature
- Client: Royal Mail/London Design Festival
- Agency: Hat-Trick Design (opens in new tab)
Publishing
- Winner: The Feed by Getty Images
- Client: Getty Images (opens in new tab)
- Agency: R/GA London (opens in new tab)
Retail
Sports - Programmes
- Winner: The Library
- Client: The Library (opens in new tab)
- Agency: Pearlfisher London (opens in new tab)
- Winner: Wimbledon
- Client: The All England Tennis Club (opens in new tab)
- Agency: Hat-Trick Design (opens in new tab)
Technology - Programmes
- Winner: Thunderhead.com
- Client: Thunderhead.com (opens in new tab)
- Agency: Handsome (opens in new tab) and The Feral Creative (opens in new tab)
Beer, Wine & Spirits
- Winner: Badger Ales - Welcome to the Countryside
- Client: Hall & Woodhouse (opens in new tab)
- Agency: BrandOpus (opens in new tab)