Brand Impact Awards 2024: shortlist announced

Brand Impact Awards 2024: shortlist announced
(Image credit: Future)

The Brand Impact Awards (BIAs) reward the best branding from around the world. For over a decade, the BIAs have shone a light on diverse branding projects created by the best the global industry has to offer.

Today, after much deliberation, we are delighted to reveal the full shortlist for the Brand Impact Awards 2024. From just over 200 entries, the following 56 projects made it through our rigorous judging process.

Alphabetical

Imperial War Museum, by Alphabetical

(Image credit: Alphabetical)

Project: Imperial War Museum
Shortlisted in: Culture

Joyful Outdoors, by Alphabetical

(Image credit: Alphabetical)

Project: Joyful Outdoors
Shortlisted in: Sport & Leisure

Andstudio

Uoga Uoga Kids, by Andstudio

(Image credit: Andstudio)

Project: Uoga Uoga Kids
Shortlisted in: Pharmaceuticals & Toiletries

B&B Studio

Isle of Wight Tomatoes, by B&B

(Image credit: B&B)

Project: Isle of Wight Tomatoes
Shortlisted in: Artisan

BUCK

Sense, by BUCK

(Image credit: BUCK)

Project: Sense
Shortlisted in: Artisan

Buddy Creative

Chococo, by Buddy Creative

(Image credit: Buddy Creative)

Project: Chococo
Shortlisted in: FMCG

Design Bridge & Partners

Pastiglie Leone, by Design Bridge & Partners

(Image credit: Design Bridge & Partners)

Project: Pastiglie Leone
Shortlisted in: FMCG

Tanquerary No.10, by Design Bridge & Partners

(Image credit: Design Bridge & Partners)

Project: Tanquerary No. TEN
Shortlisted in: Wine, Beer & Spirits

Precise, by Design Bridge & Partners

(Image credit: Design Bridge & Partners)

Project: Precise
Shortlisted in: Brand Strategy

Harvey Nichols: Pleasurama, by Design Bridge & Partners

(Image credit: Design Bridge & Partners)

Project: Harvey Nichols: Pleasurama
Shortlisted in: Luxury, Retail

Spirit of Heineken, by Design Bridge & Partners

(Image credit: Design Bridge & Partners)

Project: Spirit of Heineken
Shortlisted in: Wine, Beer & Spirits

Vantage: Engineered for Real Drivers, by Design Bridge & Partners

(Image credit: Design Bridge & Partners)

Project: Vantage: Engineered for Real Drivers
Shortlisted in: Automotive, Luxury, Motion

Archer School for Girls, by Design Bridge & Partners

(Image credit: Design Bridge & Partners)

Project: Archer School for Girls
Shortlisted in: Copywriting, Social Impact

DesignStudio

Betterfly, by DesignStudio

(Image credit: DesignStudio)

Project: Betterfly
Shortlisted in: Financial Services

DNCO

Florentia Village, by DNCO

(Image credit: DNCO)

Project: Florentia Village
Shortlisted in: Property & Construction

EDIT

National Portrait Gallery, by EDIT

(Image credit: EDIT)

Project: National Portrait Gallery
Shortlisted in: Culture

Gander

Yellowbird, by Gander

(Image credit: Gander)

Project: Yellowbird
Shortlisted in: FMCG

Halo

Aardman Academy, by Halo

(Image credit: Halo)

Project: Aardman Academy
Shortlisted in: Brand Strategy

Here Design

Untold, by Here Design

(Image credit: Here Design)

Project: Untold
Shortlisted in: Social Impact

How&How

Aruba, by How&How

(Image credit: How&How)

Project: Aruba
Shortlisted in: Public Sector, Social Impact

Jones Knowles Ritchie

RSPCA, by Jones Knowles Ritchie

(Image credit: Jones Knowles Ritchie)

Project: RSPCA
Shortlisted in: Not-for-Profit, Social Impact

Johnson Banks

West Dean, by Johnson Banks

(Image credit: Johnson Banks)

Project: West Dean
Shortlisted in: Education

Nature Returns, by Johnson Banks

(Image credit: Johnson Banks)

Project: Nature Returns
Shortlisted in: Public Sector

Kit Studio

London Transport Museum, by Kit Studio

(Image credit: Kit Studio)

Project: London Transport Museum
Shortlisted in: Retail

KIN, by Kit Studio

(Image credit: Kit Studio)

Project: KIN
Shortlisted in: Entertainment

Lafayette American

Toledo Museum of Art, by Lafayette American

(Image credit: Lafayette American)

Project: Toledo Museum of Art
Shortlisted in: Culture

Lippincott

Bombardier, by Lippincott

(Image credit: Lippincott)

Project: Bombardier
Shortlisted in: Transport & Travel

Magpie

Bonta, by Magpie

(Image credit: Magpie)

Project: Bonta
Shortlisted in: Illustration, Artisan

January Blues, by Magpie

(Image credit: Magpie)

Project: January Blues
Shortlisted in: Copywriting, Self-Branding

Manual

Obama Foundation, by Manual

(Image credit: Manual)

Project: Obama Foundation
Shortlisted in: Not-for-Profit, Social Impact

ManvsMachine

Samsung Micro Miracles, by ManvsMachine

(Image credit: ManvsMachine)

Project: Samsung Micro Miracles
Shortlisted in: Technology & Telecoms

LIFFFE/FFFORMS, by ManvsMachine

(Image credit: ManvsMachine)

Project: LIFFFE/FFFORMS
Shortlisted in: Motion

Mental Health Association Switzerland

Coffee Foundation, by Mental Health Association Switzerland

(Image credit: Mental Health Association Switzerland)

Project: Coffee Foundation
Shortlisted in: Not-for-Profit, Social Impact

Mucho

Stern Grove Festival, by Mucho

(Image credit: Mucho)

Project: Stern Grove Festival
Shortlisted in: Entertainment

Ostro, by Mucho

(Image credit: Mucho)

Project: Ostro
Shortlisted in: Professional Services

University of California Investments, by Mucho

(Image credit: Mucho)

Project: University of California Investments
Shortlisted in: Education

NB Studio

Kraken Rum, by NB Studio

(Image credit: NB Studio)

Project: Kraken Rum: Legendary Survivor Series
Shortlisted in: Illustration

Philharmonie Luxembourg, by NB Studio

(Image credit: NB Studio)

Project: Philharmonie Luxembourg
Shortlisted in: Culture

Pearlfisher

The Pack by KOTEX, by Pearlfisher

(Image credit: Pearlfisher)

Project: The Pack by KOTEX
Shortlisted in: Education, Social Impact

Pentagram

Great Ormond Street, by Pentagram

(Image credit: Pentagram)

Project: Great Ormond Street
Shortlisted in: Not-for-Profit

R/GA

Google - Circle to Search, by R/GA

(Image credit: R/GA)

Project: Google - Circle to Search
Shortlisted in: Technology & Telecoms

Google Android, by R/GA

(Image credit: R/GA)

Project: Google Android
Shortlisted in: Technology & Telecoms, Motion

Enterprise Mobility, by R/GA

(Image credit: R/GA)

Project: Enterprise Mobility
Shortlisted in: Typography

Rose

Royal Parks Half, by Rose

(Image credit: Rose)

Project: Royal Parks Half
Shortlisted in: Not-for-Profit

Saboteur

Act for Early Years, by Saboteur

(Image credit: Saboteur)

Project: Act for Early Years
Shortlisted in: Typography, Not-for-Profit, Social Impact

Nepal Nature Trust, by Saboteur

(Image credit: Saboteur)

Project: Nepal Nature Trust
Shortlisted in: Illustration

Studio Sutherl&

Bikedot, by Studio Sutherl&

(Image credit: Studio Sutherl&)

Project: Bikedot
Shortlisted in: Typography, Retail

Sinfonia Smith Square, by Studio Sutherl&

(Image credit: Studio Sutherl&)

Project: Sinfonia Smith Square
Shortlisted in: Culture, Typography
Shortlisted in: Copywriting (with Nick Asbury)

Politico: Are You Thinking What We're Thinking? by Studio Sutherl& and Thomas Sharp

(Image credit: Studio Sutherl& / Tom Sharp)

Project: Politico: Are You Thinking What We're Thinking?
Shortlisted in: Copywriting (with Thomas Sharp)

Taxi Studio

Cannonball! by Taxi Studio

(Image credit: Taxi Studio)

Project: Cannonball!
Shortlisted in: Self-Branding, Illustration

Turner Duckworth

Crumbl, by Turner Duckworth

(Image credit: Turner Duckworth)

Project: Crumbl
Shortlisted in: Illustration

Vocation Brewery, by Turner Duckworth

(Image credit: Turner Duckworth)

Project: Vocation Brewery
Shortlisted in: FMCG, Wine, Beer & Spirits, Illustration

Jim Beam Flavours, by Turner Duckworth

(Image credit: Turner Duckworth)

Project: Jim Beam Flavours
Shortlisted in: FMCG, Wine, Beer & Spirits

UnitedUs

Brompton House, by UnitedUs

(Image credit: UnitedUs)

Project: Brompton House
Shortlisted in: FMCG

Spectrum.Life, by UnitedUs

(Image credit: UnitedUs)

Project: Spectrum.Life
Shortlisted in: Professional Services

Zag

EE, by Zag

(Image credit: Zag)

Project: EE
Shortlisted in: Technology & Telecoms

What it means to be on this list

Being shortlisted for the Brand Impact Awards is an accolade in itself. Standards are unfalteringly high, and if judges feel that none of the projects submitted in a category meet the required standard, that category is cut altogether.

First introduced in 2020, we have three tiers of award: Bronze (formerly Shortlisted), Silver (formerly Highly Commended) and Gold (formerly Winner). In practice, this means that all agencies on this list have achieved Bronze status at least. So congratulations – and good luck for the final reveal in early October.

How are the BIAs judged?

Entries are judged on their originality, how well they serve their brief, and consistency – specifically consistent quality of idea and execution across multiple brand touchpoints.

They are also judged in context of their market sector – great branding in the Culture sector can't be compared like for like with Financial Services, just as Technology should be judged through a different lens to Fashion.

Lastly, all forms of brand expression are considered: campaigns that extend or enhance existing brands alongside full-scale rebrands and launches.

To find out more about this year’s Brand Impact Awards, plus the full list of categories, head over to the Brand Impact Awards website. Also check out the Brand Impact Awards 2023 winners.

Nick Carson
Brand writer and consultant

Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.