Our biggest-ever global judging panel has selected 65 projects from 38 different agencies for this year's BIA shortlist.
(Image credit: Future)
Now in their tenth consecutive year, the Brand Impact Awards (BIAs) reward the best branding from around the world. Over the past decade, the BIAs have shone a light on diverse branding projects created by the best the global industry has to offer.
Today, after much deliberation, we are delighted to reveal the full shortlist for the Brand Impact Awards 2023. One third of the entries made it through to this stage: scroll down to see the 65 projects from 38 different agencies.
To mark 10 years of the BIAs, our biggest-ever judging panel is packed with world-class expertise from the agencies and clients behind our Best of Show-winning projects over the past decade, a constellation of previous Gold and Silver Award winners, plus other hand-picked branding specialists from across the globe.
Thanks to all our judges for being so accommodating and generous with their time and expertise during this process. Without further ado, in alphabetical order, here are the 38 agencies that have made the shortlist in the Brand Impact Awards 2023, and the world-class projects that got them there...
B&W Studio
(Image credit: B&W Studio)
Project: Beat the Peaks Shortlisted in: Not for profit
Baxter & Bailey
(Image credit: Baxter & Bailey)
Project: Cardiff Met Shortlisted in: Education
big fish
(Image credit: Big fish)
Project: Picnic Shortlisted in: Illustration
(Image credit: Big fish)
Project: Godminster Shortlisted in: FMCG
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COLLINS
(Image credit: COLLINS)
Project: Freeform Shortlisted in: Entertainment
Common Curiosity
(Image credit: Common Curiosity)
Project: The Bond Shortlisted in: Property & Construction
Design Bridge & Partners
(Image credit: Design Bridge & Partners)
Project: Eurovision Shortlisted in: Brand Strategy
(Image credit: Design Bridge & Partners)
Project: Aston Martin Shortlisted in: Copywriting / Motion / Automotive / Brand Strategy
Project: Jockey Club Shortlisted in: Brand Strategy / Illustration
(Image credit: Thisaway)
Project: Team GB Shortlisted in: Brand Strategy / Illustration
Turner Duckworth
(Image credit: Turner Duckworth)
Project: Sprite Shortlisted in: FMCG
UnitedUs
(Image credit: UnitedUs)
Project: Harlaxton Shortlisted in: Education
weareseventeen
(Image credit: weareseventeen)
Project: BBC Nordic Shortlisted in: Motion
Who Gives A Crap
(Image credit: Who Gives A Crap)
Project: Uncrap The World Shortlisted in: FMCG
Work Less Ordinary
(Image credit: Work Less Ordinary)
Project: Swift Shortlisted in: Financial Services
What it means to be on this list
Being shortlisted for the Brand Impact Awards is an accolade in itself. Standards are unfalteringly high, and if judges feel that none of the projects submitted in a category meet the required standard, that category is cut altogether.
First introduced in 2020, we have three tiers of award: Bronze (formerly Shortlisted), Silver (formerly Highly Commended) and Gold (formerly Winner). In practice, this means that all agencies on this list have achieved Bronze status at least. So congratulations – and good luck for the final reveal at the end of September.
How are the BIAs judged?
Entries are judged on their originality, how well they serve their original brief and consistency – specifically consistent quality of idea and execution across two or more brand touchpoints.
They are also judged in context of their market sector – product design is not lumped in with sports, just as self-branding is judged exclusively from fashion. And lastly, campaigns that extend or enhance existing brands are accepted, unlike with many other award schemes.
Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
