Nike has no excuse for this NBA shirt design fail

Nike Jordan Jumpman logo in a red circle with a line through it
(Image credit: Nike / Future)

Nike's classic Michael Jordan Jumpman logo is one of the best sports logos of all time. It became so iconic that it traversed its era and came to represent more than a single athlete. But that doesn't mean that the iconic design is popular everywhere.

Nike has put the famed logo on merchandise for every NBA team this season, and the move has brought back memories of a decades-old grudge for the fans of one of them. It's a rare design fail from a brand that is normally so on the ball.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.