Infiniti wins the contest for strangest car logo rebrand of the year

The old Infiniti logo and new Infiniti logo
(Image credit: Infiniti)

Another week, another brand refresh for a carmaker. This time it's the turn of Infiniti, the luxury car brand from Japan's Nissan. The rebrand includes Infiniti's fourth logo in its 30-year history, although you might not have noticed.

We've seen plenty of subtle updates to the best car logos recently, most of them involving flattening and simplifying an existing design. The new Infiniti logo takes the art of the subtle rebrand to a new level. But while it might look similar, the brand does sound and smell different, somewhat to the dismay of dealerships, it seems.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.