Cadbury now has a sonic logo – and it's kinda perfect

Cadbury
(Image credit: Cadbury)

Why rely on visual marketing when you could play with sound as well? That's the feeling behind the new sonic logo composed for Cadbury by a prominent film score composer, which aims to sum up the chocolate company's brand in just a few notes. 

Produced by specialist sonic logo branding agency DLMDD, the short sound accompanies the well-known visual logo to create a multi-sensory experience. Given the last year has seen a 22 per cent uptake in sonic logos, sound is clearly the next big thing in marketing – and Cadbury has leaped on the trend. Listen to the sonic logo below, and we'll go and update our pick of the best audio logos now.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.