We love the new Cadbury logo – but is there a problem?

Rumours began circulating a few weeks back that Cadbury was about to update its logo to a new design, based more closely on the signature of its founder. Lo and behold, the rumours were true – Bulletproof has been revealed as the agency behind the new logo, as well as new, bolder packaging for the Dairy Milk bar.

The new logo is a thinner affair, with a more cursive quality emphasising its handwritten nature (especially with the newly looped 'b'). It isn't a huge change, but we'd say that's to be expected – Cadbury has one of the most recognisable wordmarks around (a pretty essential criteria for making our best logos list). That said, Twitter users (below) have pointed out a peculiarity with the new logo, and now we just can't un-see it.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.