Leaked Xbox Series X logo has zero personality

While the next generation of gaming consoles promises all sorts of advancements in hardware and processing power, there's one area where everything we've seen so far has left us underwhelmed: design. From the anticlimactic PS5 logo to the fridge-freezer shape of the Xbox Series X, it seems the class of 2020 won't be a pretty one. And if a newly leaked logo for the Xbox Series X is the real thing, the disappointing design trend isn't about to end. 

A trademark filing, found by Reddit users this morning, shows the new logo as well as a handy description: "The word SERIES in a vertical formation to the right of which appears a stylised letter X". There are no flourishes, no fun – it's a rather utilitarian affair, far too dull to get anywhere near our best logos list. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.