New PlayStation ad has a gruesome surprise

PlayStation advert - heart with wires attached
(Image credit: PlayStation / adam&eveDDB)

PlayStation has unveiled a new advert, which is designed to truly stick in the memory. Not to spoil things for you, but the focus in on hearts, and not in the way you'd expect to see on Valentine's Day. It's the work of adam&eveDDB, the ad agency best known for its work on the John Lewis & Partners Christmas adverts. But the Bear and the Hare this is not. 

The scene is set in a dingy, dramatic tunnel. Uneasy soldiers navigate the gloom with their torches. So far, we're firmly in traditional war game territory. But then our poor soldiers happen upon a scene that throws all that out of the water. 

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.