Is this the new Cadbury logo?

Millions around the world will know Cadbury for its silky smooth chocolate, but there's no doubt the company logo is just as famous. Based on the signature of founder William Cadbury, the instantly recognisable purple script logo first made an appearance on the company's transport fleet in 1921. 

Simplified over time, in 1952 the decision was taken to make the cursive design the face of the brand. By 1960 the logo had been simplified somewhat, but it has remained virtually the same ever since. Until now. Maybe. 

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Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.