sonic branding

Latest about sonic branding

Branding has changed. You now need a sonic identity too

By Sacha Stoffers published

Why we need sonic branding, plus get inspired by some of my favourite sonic branding examples.

Branding
McDonald's logo

The rise of sonic design: how sound is key to brand success

By John Taite published

McDonald's, Old Spice and Corona prove the best branding is multi-sensory.

Branding
Collage of images of voice artists recording the RNIB sonic branding

"Brands are finding ways to stand out and be heard": How we made RNIB's new sonic branding

By Daniel John published

The project has changed sound design studio Molecular's approach to thinking and collaborating.

Branding
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