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4 reasons why experiential design matters
By Jolene Delisle published
People don’t just want to see your brand anymore. They want to live it

Ozzy Osbourne's DNA marketing stunt is actually genius
By Rosie Hilder published
Ozzy Osbourne's collab with Liquid Death just works.

Everyone calm down, designers didn't get paid half a million to move a dot
By Tom May published
Yet again, British tabloids have turned professional branding work into misleading clickbait and political misrepresentation.

Species that fail to evolve go extinct. The same goes for brands
By Frederico Gelli published
D&AD Jury President for Brand Identity Refresh shares why the best brands eschew trends.

I can't believe I fell for that ridiculous floating Louis Vuitton logo
By Daniel John published
CGI marketing stunts are becoming harder to spot.

Is this burger menu design a prime cut or canner?
By Joe Foley published
Graphic designers have some beef with the type-heavy layout.

Substack is the best place on the internet – let's hope the brands don't ruin it
By Daniel John last updated
It was only a matter of time until the companies came-a-calling.

Does using circles make a better logo design?
By Joe Foley published
Graphic designers debate.
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