A glimpse behind the scenes of Coca-Cola's new branding

The iconic Coca-Cola branding has been given a refresh with the aim of unifying the identity across its many territories and touchpoints. The brief given to agency Jones Knowles Ritchie was: make Cola-Cola more Coca-Cola. This meant they needed to amplify the most important brand elements to make them even more impactful. But how does an agency go about this? You can find out all about it in our interview with JKR and Cola-Cola.

For a different perspective, you can also watch JKR's 'making of' video below, which includes some gorgeous retro imagery.

See the Coca-Cola logo history for other rebrands in the icon’s history.

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2023. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.