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Can the 2026 FIFA World Cup become the global Super Bowl of advertising?
By Tom May Published
With billions watching, brands are asking whether the World Cup is advertising's next big opportunity.

Mascots are back, but not as you know them
By Phill Rees Published
Future-focused brands know that mascots can embody a brand and bring it to life.

As violence breaks out over design drops, who's taking responsibility?
By Tom May Published
People are coming to blows over brands, and it needs to stop.

The ultimate logo quiz: think you know your 2010s logos?
By Rosie Hilder Published
Our logos through the decade series continues with 2010s logo trivia.

Why the best rebrands aren't the most radical
By Amalia Blum Published
Mutabor's willhaben new look proves that the boldest move is knowing exactly what not to change.

Google’s new app icons were desperately needed
By Natalie Fear Last updated
The glow up is much more than a matter of aesthetics.
Why brands need to sweat the small stuff to go big
By Ben Cleaver Published
Big is having a moment, but more stuff equals less meaning.

Wikipedia’s most underrated logo finally gets the love it deserves
By Natalie Fear Published
Wikipede, you will always have my heart.
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