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The 7 best InDesign alternatives

InDesign alternatives
(Image credit: VIVA)

For those looking for InDesign alternatives, you're in the right place. Adobe Indesign launched in 1999 and quickly became the industry standard for desktop publishing (DTP). It has been that way ever since. But now that it's part of the Adobe Creative Cloud, you need to buy a monthly subscription in order to access it. You have the choice between subscribing simply to the app itself, or the entire Creative Cloud suite (see our guide on how to download InDesign more). 

However, if you don't want to commit to a subscription, there are InDesign alternatives available – some with a one-off fee, and others with no fee at all. This guide will explain what they are and what each one can offer you. (If you are still interested in InDesign, keep an eye on our Adobe Creative Cloud discount page to pay as little as possible). 

For other non-Adobe software ideas, see our Photoshop alternatives roundup. Or if you do decide you want to get InDesign, check out our InDesign tutorials.

01. Affinity Publisher 1.8

InDesign alternatives: Screenshot from Affinity Publisher

Now featuring IDML import, Affinity Publisher is our go-to InDesign alternative (Image credit: Serif)
  • Price model: One-off fee 
  • System: Windows, Mac 
  • Pros: Feature-rich, cheap, interoperable with other Affinity apps 
  • Cons: Not available for Linux 
  • Recommended for: professional designers

Launched in 2018, Affinity Publisher is our top pick if you’re looking for a subscription-free alternative to InDesign. Affinity Publisher has a similar interface and is broadly capable of most tasks you’d use the latter for. 

This desktop publishing software offers excellent page layout features for both printed and online media. It's worth noting that you can import InDesign files, as well as raster and vector files. It also now offers full preflight checking that'll alert you to any possible errors in your documents.

Available for both Mac and PC, Affinity Publisher can be used as part of an interoperable collection of apps (alongside the vector editor Affinity Designer and/or the image editor Affinity Photo), or on its own. There’s no iPad version yet, but you can open, edit and export Publisher documents in Affinity Designer for iPad and the iPad version of Affinity Photo. With a cost of £48.99, and discounts available (currently 50 per cent off), Affinity Publisher offers a good value alternative to InDesign.

02. VivaDesigner

InDesign alternatives: VivaDesigner

VivaDesigner is a seriously viable alternative to InDesign (Image credit: VIVA)
  • Price model: One-off fee 
  • System: Windows, Mac, Linux
  • Pros: Feature-rich, Runs on all desktop operating systems and all browsers, compatible with Adobe and MS
  • Cons: Complex for standard users
  • Recommended for: All, but especially pros

VivaDesigner is a desktop and browser-based publisher, which has an impressive amount of features. It can do pretty much anything you would ask of InDesign, and works seamlessly alongside Adobe's software, too, with its native file import capability. There is a free version but you get way more features with the premium edition, which costs £99 for the personal edition and £279 for a commercial license – a super reasonable fee for such high-end software. 

With a clear and intuitive interface, it boasts an impressive list of features, including change tracking, character inspectors, clipping, extended image search, multilingual text editing and a lot more.

03. Xara Page & Layout Designer 11

InDesign alternatives: Xara Page & Layout Designer 11

Xara Page & Layout Designer's a great choice if you're starting out (Image credit: Magix)
  • Price model: One-off fee 
  • System: Windows
  • Pros: Affordable and easy to use
  • Cons: Short on pro features
  • Recommended for: Beginners

There's a lot to like about Magix's Xara Page & Layout Designer 11, particularly the price. At £49.99 it's neither suspiciously cheap nor horrifically expensive, and it gives you more than your money's worth. 

The interface, though looking a little dated, is easy to get to grips with, it comes with plenty of templates to get you up and running quickly. It even supports Pantone colours and exports PDF/X files for accurate print reproduction.

It might not have the scope of something like InDesign or QuarkXPress, but if you're just getting started and don't want to spend a fortune, you'll definitely get a lot of mileage out of Xara Page & Layout Designer 11, while polishing your layout skills. And if you want to try it out before you drop your readies, there's a free seven-day trial version to download.

04. QuarkXPress

InDesign alternatives: Screenshot from QuarkXPress

QuarkXPress is the long-running corporate rival to InDesign (Image credit: QuarkXPress)
  • Price model: One-off fee 
  • System: Windows, Mac 
  • Pros: Feature-rich, can import InDesign files 
  • Cons: Expensive
  • Recommended for: Veteran users

Back in the 1990s, QuarkXPress was the king on the desktop publishing block. And many designers, publishing houses and corporations who started using it before InDesign arrived have continued to do so. The software can be used to create everything from posters and flyers to brochures, catalogues, and magazines, as well as ebooks and web and mobile apps.

First launched in 1987, this reliable and feature-packed software can do almost everything that InDesign can do, plus importantly, it can import InDesign files. Available for PC or Mac, it continues to be updated on an annual basis, usually around late spring/early summer, and the latest version is Quark XPress 2020.

There’s a lot of impressive functionality in Quark XPress, for both print and digital design, and so it seems a little unfair that’s it's been so eclipsed by InDesign. That said, the brutal truth is that the main reasons to buy Quark nowadays are if you’ve used it before and prefer it to InDesign, or that you’re applying for a job or project that requires it. And we suspect that the makers of the software know that themselves, as the cost of a new licence, starting at £835 (though at time of writing, there's a 50 per cent discount), seems more aimed at the corporate market than individual designers. 

05. Scribus

InDesign alternatives: Scribu logo

Scribu is free, open source and surprisingly powerful (Image credit: Scribu)
  • Price model: Free 
  • System: Windows, Mac, Linux 
  • Pros: Free, includes free templates, available for Linux 
  • Cons: Can’t import files from InDesign or QuarkXPress
  • Recommended for: indie publishers on a budget

If you’re looking for a free and open source alternative to InDesign, then we recommend checking out Scribus. This excellent tool has an interface that’s very similar to InDesign and is surprisingly feature-packed for a zero-cost tool. 

First launched in 2001, Scribus has an enthusiastic developer community around it that keeps it constantly updated with new features and ensures its stability. Available for Mac, Windows and Linux, it supports most of the desktop publishing features you’d find in paid software, including support for OpenType, CMYK colours, spot colours, ICC colour management and versatile PDF creation, as well as some unexpected touches, such as vector drawing tools, emulation of colour blindness and the rendering of markup languages like LaTeX or Lilypond. The biggest negative is that you can’t open files from other desktop publishing software, such as InDesign or Quark, within Scribus.

There’s a lot of good forums and documentation around Scribus that will help you get up and running quickly, and it even comes with a free selection of templates designed for things like business cards, brochures and newsletters. All in all, Scribus isn’t likely to ever become as powerful or feature-rich as InDesign, but if you’re working on an indie publishing venture or personal side project and want a free DTP package that will meet most (if not all) of your needs, there’s none finer.

06. Swift Publisher

InDesign alternatives: Screenshot from Swift Publisher

Swift Publisher offers a quick and easy way to get started with desktop publishing for Mac (Image credit: Swift Publisher)
  • Price model: One-off fee 
  • System: Mac 
  • Pros: Cheap, wide range of pre-made templates 
  • Cons: Less powerful than other tools, Mac-only
  • Recommended for: Time-poor DTP beginners (and Mac users)

Swift Publisher is a budget desktop publishing app for Mac only. It comes with more than 500 templates for a range of specific projects, including bi-fold and tri-fold brochures, catalogues, business cards, social media, disc labels and covers, address labels and more. You’ll also have access to a collection of 2D and 3D heading presets, 2,000 free clipart images, 100 image masks, and it includes some sophisticated page layout features including two-page spreads, unlimited layers, master pages, customisable grids, rich text tools, printing to RGB or CMYK, and export to PNG, TIFF, JPEG, EPS and PDF.

At the time of writing, Swift Publisher was just $19.99. So even though, quite frankly, it’s not a patch on InDesign, if you want to design something specific like a CD label, and you’d rather use a template than designing from scratch, this is a very good, low-cost option. And there’s a free trial too, so you can try before you buy if you’re not sure.

07. LucidPress

InDesign alternatives: Screenshot from Lucidpress

Lucidpress is an easy to use DTP tool that works within your web browser (Image credit: Lucidpress)
  • Price model: Freemium
  • System: Web browser 
  • Pros: Nothing to download, easy to use with pre-made templates 
  • Cons: Much less powerful than other tools, free version is limited
  • Recommended for: Time-poor DTP beginners (and non-Mac users)

Lucidpress is an intuitive, web-based, drag and drop tool that allows you to create content for print and digital, including flyers, brochures, business cards, invitations, leaflets, newsletters, magazines, photobooks and more. Largely targeted at people with minimal DTP skills or experience, it comes with both free and paid-for templates to make this super-easy. 

The software is also integrated with Google Docs, YouTube, Dropbox, Flickr, Facebook, Unsplash and other tools (see more cloud storage options here) to allow you to import existing content. Once you’ve completed your designs you can publish them online, embed them in emails or webpages, push to social media, download them as print-ready files, or order directly from the Lucidpress print shop.

Lucidpress is far from a sophisticated or feature-rich DTP tool. But like Swift Publisher, if you’re new to desktop publishing and don’t want to bother learning to use professional software, it offers a quick and easy route to creating a basic print or digital design. And unlike Swift Publisher, you can use it on any computer with a web browser.

There is a free version of Lucidpress but do note that it’s quite limited, and you’ll need to upgrade to the $9.95 a month subscription to get features like unlimited shapes and documents, custom fonts and print quality PDFs. 

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