Hilarious PETA billboard births the internet's new favourite phrase By Natalie Fear published 23 April 24 Who needs complicated copywriting?
"What I really see is fear": Is billboard advertising getting desperate? By Natalie Fear published 7 March 24 Dispelling the ‘more is more’ myth
"It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting By Natalie Fear published 28 February 24 The writer discusses her new publication Between the Lines and the symbiosis of words and design.