"What I really see is fear": Is billboard advertising getting desperate?

Example of 'more' marketing trend in billboard ads
(Image credit: Jack Wimmer)

Marketing is a difficult art form to master. How do you boost your brand and sell without sounding too desperate? Well, by the looks of the latest advertising trend, the answer is to push for 'more'. Whether it's good old-fashioned hyperbole or sheer desperation, one thing's for certain, the word "more" is taking over the copywriting world for better or for worse.

The best examples of billboard advertising are simple, considered and clever, so this consumerist-pushing marketing trend feels a little brash, to say the least. Whether it's a new bold way to advertise or a disturbing reflection of our society, this sudden spike in 'more' marketing is certainly a jarring reflection of current design trends. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.