Bumble admits it "made a mistake" with controversial billboard ads

Bumble ad
(Image credit: Bumble)

The dating world can be tricky territory – sometimes it's hard to master the right marketing tone to get singles swiping. No dating app is currently more familiar with the intricacies of the dating world than the team behind Bumble, which recently faced online backlash for its controversial ads on the topic of celibacy. 

Following the online uproar, Bumble has since apologised for the careless ad campaign, calling it a "mistake". The best billboard ads are typically memorable, but Bumble seems to have overstepped the mark, backtracking on the provocative ads by removing them altogether.  

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.