Whimsical new Hinge ad celebrates the deletion of the app

Hinge ad
(Image credit: Hinge)

Dating app Hinge has released a hilarious new ad as part of its ongoing 'Designed to be Deleted' campaign. The latest instalment imagines what happens when poor Hingie (the app's fuzzy little mascot) is wiped from your phone's home screen. From the looks of it, the Hingie afterlife looks pretty idyllic – if only it weren't so crowded. 

The best ads are often creative and memorable with a sprinkling of humour, and Hinge certainly nails that brief. With a stunning ethereal set and lashings of laughs, the ad is a majestic masterpiece that thrives on celebrating real love stories. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.