People really love the new British Airways ads

British Airways billboard ads
(Image credit: British Airways / Uncommon)

The best billboard ads need to be simple but powerful to make an impression in the brief time that people spend looking at them. That's what British Airways is aiming for in its latest campaign, dubbed 'Windows'. 

The OHH campaign comprises 11 billboard posters that each show someone looking out of a window on a BA flight. And that's all. The British Airways logo is partially visible, so we know what the brand is, but there's no other text. It's epic in its simplicity, but some are wondering what the message is.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.