“Insane but not surprising”: banned breastfeeding billboard sparks heated debate

Swehl x Molly Baz banned billboard ad
(Image credit: Swehl)

It seems it doesn't take much for a billboard ad to be banned nowadays. As long as you're a woman with some flesh on show, chances are your ad's getting axed. The most recent case involves a lighthearted breastfeeding ad featuring a pregnant woman holding cookies over her breasts (oh the horror). It caused such a stir that it was promptly removed only three days after its debut.

I've always believed that the best billboard advertising is eye-catching and slightly provocative, but clearly, even those rules have limitations. While it's fine to have boxer-clad male Calvin Klein models thrust over Times Square, it seems the stigma around female bodies (particularly pregnant ones) is still a controversial topic in the world of advertising.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.