McDonald's will "Deal With The Trash" in unprecedented new campaign

McDonald's deal with the trash
(Image credit: McDonald's)

McDonald's Sweden has just launched an unprecedented new campaign that expands its existing promise to "deal with the trash" on the streets of Sweden. The original campaign began last year, and incentivised customers to scan an app when throw away their McDonald's packaging in a rubbish bin. That action then converted into deals on McDonald's goodies. 

But now, the fast food giant has also promised to include the trash of its competitors in the scheme. This is setting a new standard in environmental accountability, and is an impressive campaign. After all, fast food joints may have some of the best logos, but we don't want to see them lying around on the streets, am I right? See one of the campaign films below, which highlights the issue.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.