Cereal brand's hilarious billboards commit almost every graphic design crime imaginable

SURREAL billboard ad
(Image credit: SURREAL)

As January rolls around, many of us will be focused on New Year's resolutions around fitness, but breakfast brand SURREAL is throwing typical wellness out the window. With a series of sarcastic and slapdash billboards, the brand is embracing an imperfect "can't be bothered" attitude, which let's be honest, most of us are secretly feeling post holiday season. 

While it isn't the typical example of the best billboard advertising, the comical ads are certainly traffic-stopping (albeit for all the wrong reasons). With typos, Microsoft Word Art and hilariously primitive design, the billboards are certainly living up to the self-proclaimed status as some of the "laziest adverts" of the year. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.