The AA's Street Fighter billboard is a total KO

A yellow billboard featuring the characters Ken and Ryu from Street Fighter alongside bold black text that reads "it's ok. I'm with the AA"
(Image credit: Born Licensing)

The AA has revved up its advertising in a recent collaboration with Capcom, creating animated billboards featuring fan favourite characters from the iconic Street Fighter games. The Automobile Association, known for its breakdown recovery service, recently launched the "It's ok. I'm with the AA" campaign, reinforcing its customers confidence in their services, no matter how extreme the situation. 

With the release of Street Fighter 6 in June of this year, it's clear that the series is having a resurgence, and the AA's retro ad is giving us a much needed nostalgia fix. The game is a pop culture icon that's gained massive success, becoming one of the highest grossing video game franchises of all time, selling over 50 million units since its release in 1987. No wonder the AA is so keen to have this cult classic on its side. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.