Take control of customer engagement with the power of in-house print

In a digitally saturated world, engaging customers in a meaningful way is harder than ever before. Digital communications are appealing for many businesses as they can be easily measured, are relatively cheap and are able to reach consumers wherever they are. However, to truly put customer engagement back at the heart of campaigns, businesses need to diversify.

Customers are becoming increasingly aware of how they are being targeted online, leading to growing digital fatigue. The sheer volume of digital communications is causing many to switch off and opt out – and actively seek ways to reduce their intake of online content. In fact, according to Hootsuite's Digital Trends Report, 42.7% of internet users globally are now using ad blockers, demonstrating that digital only campaigns are no longer enough to influence people effectively.

Richard Stewart
Richard Stewart

Richard Stewart is a B2B Marketing Manager at Canon UK & Ireland and is responsible for their workspace portfolio, which includes print and scan devices, output management software and their document and information management solutions. Richard has always had a passion for technology and has over 19 years’ experience in both B2B and B2C marketing functions, using this passion to help people and businesses to achieve their goals by linking customer pain points with technology led solutions.

Carlotta Maria Basile
Carlotta Maria Basile

Carlotta is Production portfolio Marketing Manager at Canon UK and Ireland, overlooking the Product Marketing side of all the Production portfolio, spanning digital to inkjet, cutsheets to roll to roll to suit every customer need across all markets. She’s passionate about production and commercial print and has launched several new products and accessories, engaging with stakeholders and developing new product propositions. Her approach is 360 degrees, believing in the integration of hardware and software to provide customers with a complete solution for creating outstanding output.  Carlotta has a proven background of over 10 years in Product Management and Brand Marketing in global B2C and B2B organisations.

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