5 brands that hit nostalgia hard

Instead of looking to the future, invoking the feeling of days gone by seems to be many brands' favourite way to engage customers. Brands are looking to associate themselves with the warm, fuzzy feeling that many get when thinking of their childhoods, and of course, capitalising on these feelings to get us to spend money.

Nostalgic branding doesn't mean relying on old forms of advertising, such as print campaigns, though (see our favourite print ads here). Brands can use cutting-edge technology to invoke the past. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.