Can the Halifax rebrand humanise banking?

New Halifax logo

Creating a personable brand identity for a bank is no small feat. If you're anything like us, the thought of checking your balance or stepping into a physical high street branch is enough to make you break out into a cold sweat. However, making banking straightforward and personable is at the heart of Halifax's recent rebrand, which launched this week.

Taking its inspiration from financial technology brands, the Halifax redesign keeps things simple across all of touchpoints, including its website, app, and physical assets such as marketing material.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.