G.F Smith reveals the world's most relaxing colour

Page spread of soothing dark blues, aquas, and pastel pinks

Finding the pace of modern life too much to handle? Feeling inundated by bad news on a daily basis? Don't worry, G.F Smith is here to help you unwind. By conducting a study of over 26,000 people along with the University of Sussex, the paper manufacturer has managed to discover the world's most relaxing colour. Even just looking at it lowers the heart rate. Aaaah.

The results of the research, which involved quizzing participants as to their emotional responses to specific colours, found that dark blue is the go-to hue if you're looking for some stress relief.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.