Visa Cash App RB: an autopsy of a rushed rebrand
graphic design A community in uproar, goodwill disappearing... what went wrong for one of F1’s most loveable underdogs?
Kathryn Orr
Strategy Director, Designit
With over 15 years of strategic planning and brand management experience, Katheryn Orr is an expert in designing human-centered, data-informed solutions to drive business growth. Throughout her career Katheryn has worked alongside talented leaders across a myriad of industries orchestrating change management processes with C-suite leaders, guided agency teams to deliver and implement innovative marketing plans. She has also launched new brands and services, and spearheaded thought leadership initiatives to challenge the status quo.
