What brands can learn from Coca-Cola's Olympic hugging can design

Coca-Cola Olympics cans showing silhouette of a hug
(Image credit: Coca-Cola)

When it comes to famous brand sponsorships, Coca-Cola and the Olympics go hand in hand – and so do the new cans that the iconic soft drinks brand has launched to celebrate the 2024 Paris Summer Olympic and Paralympic Games.

With two cans placed together to create an image of two arms locked in an embrace, the new design symbolises hope and inclusivity. It’s yet another example of Coke getting its branding and activations spot on – and could be a sign of things to come on the streets of Paris later this summer.

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Kathryn Orr
Strategy Director, Designit

With over 15 years of strategic planning and brand management experience, Katheryn Orr is an expert in designing human-centered, data-informed solutions to drive business growth. Throughout her career Katheryn has worked alongside talented leaders across a myriad of industries orchestrating change management processes with C-suite leaders, guided agency teams to deliver and implement innovative marketing plans. She has also launched new brands and services, and spearheaded thought leadership initiatives to challenge the status quo.

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