Coca-Cola’s Olympic packaging embraces the power of the hug

Coca-Cola Olympic packaging
(Image credit: Coca-Cola)

Coca-Cola has unveiled its new packaging design to celebrate the upcoming 2024 Paris Olympic and Paralympic games. The stylish can designs centre around the meaningful motif of the humble hug, inviting the world to embrace the games' spirit of unity and teamwork.

In an expert example of thoughtful and stylish packaging design, the new Coke cans are a symbol of the world reuniting. After a tumultuous past few years of isolation and social distancing due to the pandemic, this year's games mark the welcome return of community and inclusivity.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot).