I’m shocked Messi’s drinks packaging design got approved

Mas+ packaging
(Image credit: Mas+)

Footballer Lionel Messi has launched his own drinks brand, and it's already raising eyebrows. Some suggest the Inter Miami player's "Positive Hydration" offering Mas+ has some fairly glaring similarities with the popular drinks brand Prime. It's even caught the attention of one of established rival's founders.

While it's undoubtedly a tricky task to create a truly original packaging design, the details are shockingly alike, from the shape of the bottle down to the logo placement. While fans are divided over whether Lionel's legacy will be enough to carry the brand, it's a bold move to emulate Gen Z's favourite drink (whether intentional or not). 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.