Mind-bending commercial is a mixed media marvel

Evolve Digital Cinema promotes the National Geographic Channel with an breathtaking mix of live-action and VFX.

A visual effects masterpiece, this new commercial promotes the new summer season of Brain Games on The National Geographic Channel. Created by creative production company Evolve Digital Cinema and produced by Andy Baker, the spot mixes a whole heap of incredible VFX and live-action beautifully.

In just 45-seconds, there's dynamic simulations, optical illusions, CG buildings falling from the sky and much more. And it's all been pulled together with incredible artistic direction.

You'll want to watch this more than once so as not to miss anything and truly appreciate the craft and skill behind it. Genius.


Kerrie Hughes is associate editor at Creative Bloq. Her employment at Future Publishing began in January 2010 as staff writer for 3D World magazine. Since then, she's written regularly for other publications, including ImagineFX and Computer Arts magazines.