We reported back in November that London agency Airside planned to close its doors in March 2012. Co-founder Alex Maclean has now revealed his next step: Rupert Ray. The design company will open in April, and ex-Airside MD Caroline Matthews is a co-founder. The new company's output will, we're told "span disciplines including branding, graphic design, illustration, animation and live action". Initial clients will include a US lingerie brand start-up and Intel.
On the new company, creative director Alex Maclean said: "Caroline and I have learned a lot from creating digital projects over the last 20 years. The shakeout of the digital revolution is not over, but with hindsight we have strong opinions about how to thrive in this new world. We like to say we do visual intelligence – I'm the visuals and she's the intelligence!"