Agency branding brings pastel colours bang up to date

Soap is a new digital agency based in London and this branding separates them from the usual harsh offerings.

pastel branding

Pastels and metallics shine side-by-side in this branding

There seems to be a few rules of successful branding - making your company stand out separate from the other competitors is a difficult task but it's by no means impossible. Digital agencies can produce over-thought and harsh offerings in their branding but this creation is as delicate as they come.

Immersed in pastel colours and delightful, embossed gold typography, this spring-like branding was created by Socio Design. "We created a brand story and identity system that represented Soap’s distinct perspective and applied it to both print and digital collateral," they explain.

"The result was a paradoxical brand that reflected Soap’s craftsmanship and tactile work ethic through 1930s industrial insignia, pastel colours and metallic foils." Why would you ever choice between metallics or pastels? We think they look mighty fine side-by-side.

pastel branding

pastel branding

pastel branding

pastel branding

pastel branding

See more gorgeous work over on the Socio Design website.

What did you think of this branding project? Does it work? Let us know in the comments box below!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.