Magical Alice in Wonderland-inspired branding

Take a trip down the rabbit hole with this magical Alice in Wonderland inspired packaging and branding.

Alice in Wonderland branding

We love that the branding stays true to the colours of playing cards

We've seen some outstanding uses of colour in branding over the years and this project from Portuguese agency oraviva! designers incorporates Alice in Wonderland and custom playing card designs into one beautiful branding output.

They came up with the idea of producing visuals with the same richness and graphic detail of those found on traditional playing cards (which play a pivotal role in the Alice story.

"From this starting point we created several geometric shapes related to the 'cards' theme and combined them with thin, organic lines to create patterns and ultimately some of the main characters of Alice in Wonderland," they explain. "To display the title we used Maximiliano Sproviero's 'erotica capitals', with the line used in the illustrations designed exactly the same width as the letters."

Alice in Wonderland branding

Alice in Wonderland branding

Alice in Wonderland branding

Alice in Wonderland branding

Alice in Wonderland branding

Alice in Wonderland branding

Alice in Wonderland branding

Alice in Wonderland branding

See more inspiring work from oraviva! designers on their website.

What do you make of this branding? Let us know in the comments box below!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.