From bold to beautiful to bloody, here's what I think of current period product branding By Rosie Hilder published 8 March 24 Periods are no longer seen as shameful, and brands are finally catching up.
Illustrator gets super-useful new tool for packaging design By Rosie Hilder published 1 March 24 Plus improvements to Adobe Firefly.
"Lively, buzzy and spirited": Rockstar rebrand ditches traditional energy drink aesthetics By Daniel John published 27 February 24 No more dark colours and heavy type.
This whisky maker's AI packaging design feels weirdly off-brand By Joseph Foley published 22 February 24 The Glenlivet has found a strange selling point.
Pepsi trolls Coca-Cola again in provocative new campaign By Joseph Foley published 5 February 24 But is it a risky strategy?
Sprite’s naked bottles are underwhelming at best By Natalie Fear published 31 January 24 A nude illusion of sustainability.
5 hot packaging design trends in 2024 By Joseph Foley published 25 January 24 Pentawards expects to see layers, rock textures and moving parts.
This humble tin of fish expertly demonstrates stylish functional design By Natalie Fear published 11 January 24 It's causing a splash online.
Reese's packaging lawsuit sets the standard for ridiculous design disputes in 2024 By Natalie Fear published 4 January 24 People were left feeling tricked by their treats.
This Coca-Cola optical illusion continues to boggle minds By Joseph Foley published 21 December 23 I promise this can isn't red.
I adore the design of these eco-friendly shampoo bars By Natalie Fear published 13 November 23 The Dissolving Bottle is the future of stylish sustainability.
These adorable Japanese cat cookies are too precious for words By Joseph Foley published 6 November 23 I don't know whether I want to eat them or just look at them.
Philippe Starck just made the Perrier bottle design even more iconic By Joseph Foley published 23 October 23 The rebranding is an inspired visual delight.
Does this failed biscuit rebrand show designers sometimes get it wrong? By Joseph Foley published 5 October 23 The public doesn't always share designers' tastes.
Behold, the weirdest brand collaborations the planet has seen By Joseph Foley published 2 October 23 Some of these should never have happened.
The Pentawards Festival 2023 will explore design with a purpose By Joseph Foley published 28 September 23 Speakers from Disney and Pantone are taking part in this years' event.
This playful cat food packaging is the cutest thing you'll see today By Natalie Fear published 27 September 23 Maowoo's design is a refreshing take on feline food.
Finally, branding that makes giving up nicotine look fun By Joseph Foley published 26 September 23 And Blip's tagline is wonderfully edgy.
Coors Light hits a home run with hilarious commemorative can design By Joseph Foley published 10 September 23 A lesson in clever reactive marketing.