Packaging Design

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Pepsi Zero Sugar has a minimalist new can design

By Georgia Coggan last updated

Pepsi puts the spotlight on its 'healthy option' with classy matte can.

Packaging Design
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'Over-simplified' medical packaging debate reignites

By Ruth Hamilton published

Is medical branding the right place for simplicity?

Packaging Design
Heinz bottle

Why is Heinz rolling out ketchup bottles with wonky labels?

By Dom Carter published

New campaign has a clever aim.

Packaging Design
Cadbury's limited edition packaging

Why have the words gone from Dairy Milk bars?

By Georgia Coggan published

Cadbury launches text-free edition of its iconic packaging.

Packaging Design
Home Office #knifefree campaign

Problematic chicken box campaign angers just about everyone

By Dom Carter published

The boxes target knife crime.

Packaging Design
Heinz bottle

Why has Heinz released Ed Sheeran-themed ketchup bottles?

By Dom Carter published

The singer is a fan of the sauce.

Packaging Design
BrewDog punk whisky

BrewDog gets a roasting for its punk whisky design

By Jim McCauley published

Thinking of sharing a work-in-progress on Twitter? Think again...

Packaging Design
Big Ben label detail [Image: HP]

HP Sauce adds Big Ben's scaffolding to its bottles

By Dom Carter published

Scaffolding has never looked so artistic.

Packaging Design
budweiser mixed up name

Jumbled beer labels promote Repsnosilbe Dirnking

By Rosie Hilder published

Brewery campaign attracts over 600,000 interactions in 48 hours.

Packaging Design
Bags of Walkers crisps

Britain's favourite crisps get patriotic redesign

By Dom Carter published

Get ready to tuck into a new look for Walkers crisps.

Packaging Design
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