We've all been there. You've cooked a delicious dinner and you can't wait to tuck in, but your ketchup supplies are running low and you can't seem to pour the last drops no matter how hard you try. To help tackle this common frustration, Heinz Canada ketchup bottles have started sporting a clever label which shows you the perfect pouring angle.
This brilliant but simple idea is up there with the best packaging designs we've come across. Created by independent creative agency Rethink Canada, the labels on the Pour-Perfect bottles (above) appear to have been rotated to a very unusual angle.